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  • Zachary Hiller Law A Tale Of Two Logos Blog

    It was the best of design, it was the worst of design… but what was it all worth? Forgive me for being a bit of a branding nerd, but I find the back stories behind the world’s most recognizable logos fascinating. That’s because a logo, when done correctly, can impact brand awareness and status. They […]

  • Zachary Hiller Law Would a Rose Trademarked by Any Other Name Smell as Sweet?

    Have you ever walked through the drug store and noticed a litany of inexpensive fragrances? Many of them purport to be just like the designer fragrances that they modeled their scent from. “If you like Giorgio you will LOVE Primo!” or “Fly with Me” instead of Calvin Klein’s Escape. Have you ever wondered how they […]

  • Trademarks are not a new invention; they have been protecting brands in the U.S. for over 100 years. In that time there have been many famous trademark disputes, and one such intellectual property battle that went down in history is the Kellogg Co. V National Biscuit Co. case. Kellogg Co. (known as The Battle Creek […]

  • Sometimes, enforcing a trademark claim can be a bad idea for your brand. While it is important to protect your company from trademark infringement in the market, companies can get a little overzealous with their trademark claims. At times, the court of public opinion can have a greater impact on your bottom line than any infringement […]